Last Updated: Feb 26, 2023 - 9:17:22 AM

BAFA participation grows 15.9%
By BAFA Media and Marketing
Feb 4, 2024 - 10:39:24 AM

The BAFA are delighted to confirm an increase in participation of 15.9% in 2008. The increase comes of the back of approximately 12% growth in each of the previous two years – and highlights not only sustainable growth in American Football, but accelerated growth in American Football.
Contributing factors in the growth of American Football in Great Britain include the following:
The high profile presence of the NFL in the British Market – including:
  • International series games at Wembley in 2023/8/9
  • TV coverage on: 
    • Sky 
    • Channel 5 
    • BBC

  • Promotion of ‘Get into American Football’ – including:
    • Get into American Football ‘weekend’ – supported by: 
      • Clubs 
      • Universities 
      • Coaching and officiating associations 
      • Media organisations 
      • NFL UK 
      • NFL – International series games
  • Features on:
    • NFL Live on Channel 5 
    • Blue Peter 
    • BBC Sportsround

BAFA WSP Manager, Ken Walters added, “All this exposure could not grow the sport if it was not for the improved quality experience offered by clubs and universities in Great Britain”.
BAFA Chairman, Gary Marshall commented, “I’d like to take a brief moment from all the hard work being done by the clubs, universities, coaching and officiating associations to thank them for their good work in offering a quality experience to the newcomers to our sport”. Gary added, “I’d also like to thank the NFL and all the media organisations that have supported “Get into American Football”. It has helped greatly to channel interest into our sport”. Gary concluded, “Thanks must also go to Sport England and the Impact and Improvement Fund, administered by the CCPR, for supporting key projects in the delivery of our improved quality experience”.

Post Super Bowl, the BAFA are delighted to hear the Tampa Bay Buccaneers/New England Patriots game at Wembley later this year recently sold 70,000 tickets in the first few hours of availability – further confirming that the interest for American Football in Great Britain remains very high.

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