Last Updated: Nov 27, 2023 - 6:38:39 PM

BAFA meets with Sport England
By BAFA Media and Marketing
Nov 26, 2023 - 11:43:48 AM

Responding to an invitation from newly appointed Sport England Commercial Director, Thomas Godfrey, the BAFA WSP Manager, Ken Walters and CCPR Membership Development Officer, Richard Norman, met to discuss the potential of the BAFA securing commercial revenue to deliver its Whole Sport Plan.
At the meeting, Ken presented the background, history and credentials of the sport in Great Britain, the impact of the NFL in the British market, the pathway the BAFA hope to take and an overview of Get into American Football - the BAFA initiative to introduce new people to the sport.
Thomas Godfrey, whose remit is to partner NGB’s with commercial partners said of BAFA, "BAFA obviously has a very loyal and dedicated group of participants and volunteers. If American football is to become a significant participation sport in the UK then BAFA must develop close ties with the NFL which will be based around marketing, merchandising and franchising initially. We will of course pass any commercial interest we receive on to Ken from companies looking for a niche market and incredibly committed people."

Ken added, “I would like to take the opportunity to thank Thomas for taking time out of his busy schedule to consider what the BAFA has to offer commercial partners. We remain hopeful that Sport England will be able to support in this capacity”.

© Copyright 2007 by

Top of Page

Latest Headlines
BAFA at National Competitive School Sport Partners’ Forum
BAFA launches Policy and Procedures for the Welfare of Young People in American Football
BAFA reports increases in interest since NFL game at Wembley
BAFA meets with Youth Sports Trust
BAFA meets with Sport England
BAFA meets with CCPR Europe and International Officer
BAFA meets with IFAF
BAFA at the House of Commons
BAFA supports CASC at Houses of Commons
BAFA launches 'Get into American Football' documentary