BBC Sport will broadcast the Super Bowl live over the next two years,
having signed an exclusive free-to-air deal with the NFL.
The two-year deal will also include exclusive free-to-air highlights
of the NFL London game on 28 October between the Miami Dolphins and the
New York Giants at Wembley Stadium, plus any other NFL London games
that may be scheduled for next year.
Super
Bowl XLII will be broadcast live from Arizona on Sunday, 3 February
2008 and Super Bowl XLIII will be broadcast live from Tampa, Florida in
2009.
On the deal, Philip Bernie, Head of BBC TV Sport
Editorial, said: "The Super Bowl is one of the world's great sporting
events and we are delighted that after many years of covering it on
Five Live, we are now also going to be showing it on BBC Television.
“The
Super Bowl always attracts great interest and we are really looking
forward to providing a new showcase for this huge occasion."
Alistair
Kirkwood, Managing Director of NFL UK commented: “We are thrilled to be
announcing a partnership with the BBC. This represents a major landmark
in the growth of our sport in the UK and will help us to establish the
NFL as a significant part of the sporting landscape here.
“The
BBC’s reputation in the presentation of televised sport is unrivalled
and we are very excited about working closely with them.”
Further
details relating to the BBC TV presentation and commentary teams, as
well as scheduling, will be announced in due course.
In February
2007, Super Bowl XLI reached an estimated worldwide audience of nearly
one billion in more than 220 countries as the Indianapolis Colts
overcame the Chicago Bears in Miami. As well as being one of the
biggest events in world sport, the Super Bowl is renowned for its
spectacular entertainment line-up, featuring performances in recent
years by the Rolling Stones, Sir Paul McCartney, Prince, U2, Sting and
Beyonce Knowles.
Kirkwood continued: “This deal with the BBC
completes a very exciting television package for the NFL in the UK. We
now have two terrestrial TV partners in BBC and Five [which airs
regular season games] and a new deal with Sky Sports that offers daily
NFL programming all year-round and 130 live games. It is a mix that
gives fans the best coverage they have ever had and offers us the
chance to extend our reach to many new viewers.”Courtesy: NFL UK Office.
Commenting on the news, BAFA WSP Manager, Ken Walters commented, "Grassroots American Football - already one of the fastest growing participation sports in Great Britain - has received another massive boost today with this fantastic news. The BAFA send many congratulations to Alistair and the team at the NFL UK Offices for pulling this package off".