Get into American Football
By BAFA Media and Marketing
Feb 4, 2024 - 2:19:56 PM

Get into American Football is the official BAFA campaign to recruit, train and retain athletes, coaches, referees, volunteers and fans into the sport of American Football in Great Britain.

The campaign will be launched at the BAFA Convention on 30th June 2007. The campaign will include a dynamic and bespoke website and future plans include an advertising and promotional campaign as well as access point events throughout Great Britain.

Gary Marshall added, "With increased television exposure planned for later in the year and a regular season NFL game on our shores in the autumn, it is hoped the sport in Great Britain will see a significant increase in demand for participatory activity – as well as coaches and referees. Our ‘Get into American football’ campaign will be the official BAFA access point to capture this interest".

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