BAFA benefits from BingoLotto
By BAFA Media and Marketing
Jan 20, 2024 - 11:17:16 PM

BAFA is delighted to announce it will be amongst the beneficiaries of BingoLotto - a new TV game that will raise money for sport and the voluntary sector.

BingoLotto will be a weekly game broadcast on digital TV channels Virgin1 and Challenge. Tickets will be on sale from outlets around the country and will allow viewers to take part in the BingoLotto game from the comfort of their own homes, with a 1 in 9.5 chance of winning.

The BingoLotto game has run in Sweden since 1991 where it has raised just under £1bn for charities and sports organisations. At least 20% from each ticket sold in the UK will be distributed to sport and recreation projects up and down the country. Profits from the show will be distributed to the governing and representative bodies of sport and recreation.

The funding BAFA will receive will be spent on new and enhanced programmes of activity at the grassroots or on special projects, like infrastructure improvement and capacity building, for which funding is currently unavailable.

The game will also provide valuable profile to a wide range of sports and activities by featuring them on the weekly show and on the BingoLotto website. BAFA will support the game by promoting it to our members; by providing examples and case studies of how the proceeds have been spent for the TV show; and by identifying current and future stars from American Football to appear on the show when required. The more tickets are sold each week, the more BAFA benefits.

The game’s motto is ‘Real people. Real winners.’ and it will offer life-enhancing, rather than life-changing prizes to winners. The prizes in the game are varied and range from tickets for the following week’s game, through to cars and holidays, to a maximum cash prize of £100,000. BingoLotto is regulated by the Gambling Commission.

Gary Marshall, BAFA  Chairman, believes the investment the organisation will receive can make a big difference to our members. Gary commented ”The BAFA will undoubtedly benefit from the revenues raised by BingoLotto - and we will endeavour to promote it wherever and whenever possible”. Gary added, “I would like to take the opportunity to thank the CCPR and all those involved for their hard work to give BAFA and our fellow sports this fantastic opportunity”.

For more information on BingoLotto from a BAFA perspective, please contact, BAFA WSP Manager, Ken Walters at

For more details about the game, please visit

For general media inquiries about the game, please contact
Natasha Behrouz
T: 020 7630 1411
Francesca Tarrant
T: 020 7630 141

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